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About Me – Behind The Brands

Hey, I am Farhan Tahir Khan. Every brand has a story — and mine began almost two decades ago, deep inside the world of e-commerce and online marketplaces. Over the last 18+ years, I’ve worked across Amazon, DTC brands, wholesale, and global distribution systems — not just building businesses, but reverse engineering the algorithms that shape them.

Today, I call myself an Amazon Algorithm Reverse Engineer, a Startup & Brand Advisor, a Growth Architect, an Operational Strategist, and a Global Expansion Partner. These titles are not just labels — they represent the different stages where I step in to help businesses unlock growth.

At BehindTheBrands, my mission is simple:

  • Help ambitious individuals turn ideas into structured businesses.

  • Support startups in achieving sustainable early growth.

  • Guide brands into multichannel ecosystems — Amazon, Shopify, Walmart, Noon, and beyond.

  • Enable founders and corporations to expand into global assets, complete with distribution, manufacturing, and omnichannel presence.

I prefer to work behind the scenes, discreetly crafting strategies, systems, and partnerships that make growth look effortless from the outside. But the real power lies in building structures that last, brands that thrive, and businesses that grow into legacy assets.

This blog is where I share those insights — lessons from the trenches, frameworks I’ve tested, and strategies that work in the fast-changing landscape of e-commerce and global trade.

If you are an entrepreneur, a student exploring side income, a founder scaling your brand, or a corporation planning expansion — you’ll find something here for you.

Welcome again — and let’s build something extraordinary, together.



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